Juukiff is a knitwear brand that combines purposeful manufacturing with designs that fuse technology and craftsmanship. Our focus is on 'Essentialism,' which we interpret through a careful selection of materials that prioritize wearer comfort and the well-being of our planet. We constantly seek practical values in terms of environmental sustainability and daily life because humanity and intimacy is important to our brand.

The brand was launched by JOOMI HA, showing a small collection of innerwear in 2021. Based on her study of both women’s body and knitwear, Juukiff is expanding its scale as a knitwear brand with a redefined brand philosophy and direction from 2024 S/S collection reinforcing diverse perspectives on knitwear design by joining RUKA KAWAI.

JOOMI HA and RUKA KAWAI are both graduates of Central Saint Martins in London, UK. After graduation, each worked as a knitwear designer and they united to discover the future value of knitwear as a sustainable alternative to the fashion industry. Starting from the 2024 Spring/Summer collection, Juukiff aims to create single-material garments using the Wholegarment technique and research how to create a garment as a recyclable material.